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The 5 Most Promising Neighbourhoods for Hospitality Brands in Prague

Updated: Jun 13, 2023

Prague, the capital city of the Czech Republic, is renowned for its rich history, stunning architecture, and vibrant culture. With its increasing popularity as a tourist destination, hospitality brands have the opportunity to thrive by strategically choosing the right neighbourhoods. In this article, we will explore the seven most promising neighbourhoods for hospitality brands in Prague, considering factors such as footfall, cultural attractions, and potential customer base.


Karlín is an emerging neighbourhood located on the east bank of the Vltava River. Once an industrial district, Karlín has transformed into a trendy and vibrant area with a creative atmosphere. The neighbourhood boasts modern architecture, trendy cafes, and art galleries. Karlín's proximity to the city center and excellent transportation connections make it an attractive choice for hospitality brands. Establishing accommodations here would cater to the young and artistic crowd seeking a dynamic experience in Prague.


Libeň, located northeast of the city center, is a hidden gem that is gaining popularity among locals and expats. This charming neighbourhood offers a peaceful retreat from the bustling city, with its leafy streets, parks, and cozy cafes. Libeň is known for its strong community spirit and a vibrant local market that showcases fresh produce and artisanal goods. Hospitality brands can capitalize on the neighbourhoods tranquility and community-oriented atmosphere by providing unique and personalized accommodations for those seeking a more intimate and local experience.


Vyšehrad is a historic neighbourhood nestled on a hill overlooking the Vltava River. Often overshadowed by Prague Castle, Vyšehrad offers a serene and picturesque environment away from the tourist crowds. The neighbourhood is home to a majestic fortress, beautiful gardens, and the historic Vyšehrad Cemetery, where many Czech luminaries rest. Hospitality brands that choose Vyšehrad will attract visitors seeking a peaceful retreat with easy access to historical landmarks and the beauty of nature.


Braník is a charming neighbourhood located south of the city center, known for its green spaces and scenic beauty. Surrounded by hills and with the Vltava River flowing nearby, Braník offers a tranquil atmosphere and stunning views. It's a perfect choice for hospitality brands aiming to provide a relaxing and nature-oriented experience. Accommodations in Braník can cater to outdoor enthusiasts, offering activities like hiking, cycling, and enjoying the riverside promenades.


Smíchov is a dynamic neighbourhood situated on the west bank of the Vltava River. It has experienced significant revitalization in recent years, making it a popular choice among young professionals and families. Smíchov offers a wide range of amenities, including shopping malls, cinemas, and recreational facilities. Hospitality brands can capitalize on the neighbourhoods vibrancy by providing accommodations that cater to a diverse audience, including business travellers, families, and leisure tourists.

In conclusion, Prague offers a diverse range of neighbourhoods that hold great promise for hospitality brands. From the emerging creative hub of Karlín, the peaceful retreats in Libeň and Braník, the historic charm of Vyšehrad, and the revitalized energy of Smíchov and Anděl, each neighborhood presents unique opportunities for hospitality businesses to thrive. By establishing accommodations in these neighbourhoods, hospitality brands can tap into the city's growing economy and provide a memorable and authentic experience in Prague.



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